
We’re not eating enough margarine and it really is starting to bother people who make it. According to Dairy Australia’s 2009 report, butter (and butter-like substances) have steadily increased from 30 percent of the spread market in 2001 to 43 percent in 2009. And the outlook to 2012 is even rosier with expected growth of almost 10 percent.
I blame MasterChef (and its ilk). You never see the latest quasi-celebrity cracking open a nice tub of marg do you? No, its great dollops of butter all the way. Of course it could just be that we’re getting wary of how many chemists were involved in creating the stuff we spread on our bread.
Goodman Fielder (the maker of Meadow Lea) has obviously decided not to take our growing disdain for manufactured spreads lying down. In the last few weeks a commercial has been airing featuring a smart young fellow by the name of Andrew Wilson chatting to us about the evils of eating butter.
Andrew ought to know what he’s talking about. He’s a cardiologist with the Department of Medicine, St Vincent's Hospital in Fitzroy, Melbourne. I know this because, not only does his mug appear regularly on the teev, he features on a website called Spread the Facts.
Andrew tells us that “as a cardiologist he understands what saturated fats can do to your child’s health,” and illustrates this with a graphic of a “child’s artery” filling with saturated fats from butter. He then goes on to suggest that we should switch to a margarine spread made with plant seeds (tight shot of plant seeds in doc’s hands), “because most contain at least 65% less saturated fat than butter.”
The website (and the ad) are bought to us by Goodman Fielder and both appear to be in some (nonspecific) way associated with the Australian Heart Foundation (if the constant use of their logo is anything to go by).
On my telly, whenever Andrew appears in an ad break, you can put money on the probability of an ad for Meadow Lea materialising an ad or two later in the break. The Meadow Lea ad features children gambolling in a field. Mother then enters and the voice-over points out that Meadow Lea is made from plant seeds (tight shot of mother’s hands holding plant seeds) which contains 65 percent less saturated fat than butter. Enough dots for you to join there?
All that authorititive advice (followed coincidentally by an ad for a product that fits the bill) should have any self-respecting parent hurtling towards the margarine section of the supermarket before Hermione and Jeremy’s arteries are irreversibly clogged.
The only problem with all of this is that the science doesn’t appear to match the advertising spin. A study to be published next month in the American Journal of Clinical Nutrition concludes that “there is no significant evidence that dietary saturated fat is associated with increased risk of [heart disease].” Huh? But didn’t Andrew show us pictures of children’s arteries being pumped full of saturated fat?
The study arrived at that conclusion after examining 21 previous studies of a total of 347,747 people. It was however supported by the National Dairy Council (who might like us to eat a little more butter).
Fortunately (for the suspiciously inclined), a comprehensive review (which has no dubious sources of funding) of the evidence was published in the British Medical Journal back in 2001.
The British review decided that despite decades of research (and thousands of people participating in randomized trials), there “is still only limited and inconclusive evidence” that the amount or type of fat you eat makes any difference to your chances of death by heart attack. Not exactly resounding support for the line being pushed by Andrew, the Heart Foundation and Goodman Fielder, now is it?
These results are quite a contrast to a review published by the American Heart Association (AHA) last August. That review summarised the available research on the relationship between sugar intake and cardiovascular health. It noted that “sugar intake appears to be associated with increased triglyceride levels, a known risk factor for coronary heart disease,” and concluded that the average American needed to dramatically reduce their sugar intake.
The AHA was so concerned they recommended that an adult male consume no more than 9 teaspoons (5 for women and 3 for kids) of added sugar a day (about the same as a can of soft drink or a large bowl of fruit muesli for the man). Even worse, alcohol had to be deducted from the allowance, so one full strength beer would reduce a man’s sugar quota to zero.
I can’t blame Goodman Fielder for having a go. They’re not a charity and they’ve got a product to sell in a market populated by mini-me MasterChefs. But why is a cardiologist fronting up and suggesting something that isn’t supported by the research? And why is the Heart Foundation in there helping them both out? Why aren’t the Australian Heart Foundation telling us what their American cousins know about sugar? Surely it’s not because no-one is paying them to - surely not?

